ATG joins International Betting Integrity Association
Former Swedish monopoly holder targets consumer protection through membership
Swedish operator ATG has joined the newly-rebranded International Betting Integrity Association (IBIA), the former horseracing monopoly has confirmed.
As part of its membership, ATG will provide information to the association on its sports betting operations together with other member firms via the IBIA’s monitoring and alert platform, with the eventual aim of identifying suspicious betting patterns and potential match fixing by criminal groups.
ATG is the first operator to join the association since it rebranded from ESSA last week.
Since 2005 we have been using our Monitoring & Alert Platform to combat betting related fraud. See how the process works in the video below👇#fightingmatchfixing #integrity #sport #sportsbetting #cooperation pic.twitter.com/mrtizfV1Es
— International Betting Integrity Association (@IBIA_bet) June 6, 2019
Magnus Lunner, ATG’s chief security & quality officer, said the protection of consumers from corruption and match fixing was a key focus for ATG.
“Joining the International Betting Integrity Association, a globally recognised body and leader in its field, is a natural extension of that core aim,” Lunner added.
It comes amid increased scrutiny on the Swedish sports betting sector following last month’s revelations that several licenced operators had illegally offered sports betting on matches featuring a high proportion of players under 18.
The IBIA, which is operator-led, currently counts almost 50 firms among its membership including bet365, GVC, William Hill, Ladbrokes, Kindred, Sky Betting and Gaming and 888.
Khalid Ali, secretary general of IBIA, welcomed ATG, adding that it had joined other “responsible and committed sports betting operators intent on working collectively to protect their businesses from corruption”.