Bally and High 5 Games sign development deal
Deal will see "substantial number" of H5G's titles made available under the Bally brand
Bally Technologies has entered a deal with US game developer High 5 Games (HG5) to publish a number of its releases under the Bally brand.
The multi-year agreement will see slot game specialist H5G develop a “substantial” number of games which will be made available to Bally’s land-based, online and mobile clients.
H5G has long supplied games for the land-based casino industry, while earlier this year it launched a social gaming subsidiary to develop products for the online, mobile and social markets.
Jean Venneman, VP of product management and licensing at Bally Technologies: “We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content. We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
Anthony Singer, CEO of H5G, added: “We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry. With Bally’s sophisticated new ALPHA 2 game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”