Bally applies for Alderney and Gibraltar licences
Service provider looking to supply content to UK-facing sportsbooks.
US-facing service provider Bally Technologies has applied for a core service associate certificate with the Alderney Gambling Control Commission (AGCC) and has also applied for a licence in Gibraltar.
The applications come three months after the company purchased Chiligaming’s B2B igaming platform. Chili previously held an operating licence in the jurisdiction but cancelled it after merging its non-French B2C operations with Curaçao-licensed Poker770 in March.
Both applications are believed to be geared towards clearing a path for supply deals with UK-facing operators, and a spokesman for Bally said the company intended to “[Set] up our remote gaming server based out of Gibraltar.”
The news comes just days after Pinnacle Sports received a European-facing licence from the AGCC, while Sportech also secured an operating licence in the jurisdiction this month for its Vernons and Littlewoods brands.
Bally created its egaming arm last October, and is one of more than 20 applicants for a Nevada licence, where it is looking for manufacturer accreditation.
eGR also understands that one of the first egaming launches from Bally, a free-play poker site in partnership with the Golden Nugget casino, is close to launching.
The company also agreed a deal with Aristocrat in March this year to combine online poker liquidity if and when the US market opens.