Bally to introduce SHFL's online content
Software provider will offer table games from fellow Nevada licensee.
Bally Interactive has signed an agreement enabling it to offer online casino table games from SHFL Entertainment, the software provider has announced.
The content will be made available to all operators signing up to Bally’s iGaming Platform, which already has deals in place with companies including Ongame and Winamax.
The agreement marks a partial revival of June’s B2B partnership between Bally, SHFL, Aristocrat and Ongame “ the element covering interaction between Bally and SHFL having been regarded as “no longer in effect” after the collapse of the latter’s agreement to acquire Ongame from bwin.party.
Ongame, which was since acquired by Amaya Gaming, has retained its agreement with Bally.
John Connelly (pictured), Bally Technologies VP of business development, said: “One of Bally’s commitments to our interactive customers is to provide them with best-in-class content from the leading licensed suppliers from around the world.
“Operators will have the ability to choose from an array of world-class content, enabling them to maximize their revenue and competitive advantage. The products we can now offer from SHFL further our ability to fulfil this commitment,” added Connelly.
Among the operators to sign up to Bally’s iGaming Platform “ acquired from Chiligaming in February “ are Nevada-licensed operators Golden Nugget and American Casino Entertainment Properties, as well as land-based casino operator Mohegan Sun.
The agreement is the first significant online deal signed by SHFL Entertainment since it rebranded from its previous identity of Shuffle Master last month. Chief strategy officer Lou Castle said it “fully aligns with our strategy to leverage our renowned proprietary table games brands online.”
Both Bally and SHFL also hold Nevada egaming licences, and the pair may be joined this week by operator MGM Resorts Online and software provider Z4Poker.