Bede Gaming licensee first to launch online Bally slots
IPS Limited goes live with three slots on its Betuk.com and pinkcasino.co.uk brands
Bede Gaming licensee IPS Limited has become the first egaming operator to launch real-money online slots from Bally Technologies.
IPS, which is licensed in Alderney, has launched three five-reel slot titles on its BetUK and pinkcasino.co.uk brands. Bede Gaming chief executive Michael Brady (pictured), who set up the company with Joe Saumarez Smith and Dan Smyth after leaving bwin.party last year, described being first to market with Bally Games as “a massive achievement”.
“IPS Limited going live with Bally Games so soon after our partnership announcement is a great opportunity for us to showcase to the gaming industry our ability to quickly integrate games into our platform and seamlessly integrate into our operator’s platforms,” he explained.
Bally was one of the first providers to be integrated into Bede’s “device agnostic” platform, which works for real money and social play across a variety of channels including mobile, desktop and tablet. Shortly after launching Bally was announced as one of the first three suppliers to integrate content onto the platform alongside IGT and Evolution Gaming.
Ian Erskine, managing director of IPS, said he was “delighted” at being the first to launch games from the US-listed provider, adding that the “exciting new content” would complement the broad selection of desktop, mobile and tablet games offered on BetUK and Pink Casino.
You can read an interview with Michael Brady in the February 2013 issue of eGaming Review.