Bet365 dominates Italian March market rankings

Bet365 dominated the market share rankings in March as Italian online betting revenues increased by 12.4% year-on-year.

Bet365 led the way for both turnover (29%) and revenue (16%) last month, ahead of its closest challenger SKS365.

The Austria-based operator enjoyed market turnover share of 9%, with a revenue share of 15% as Eurobet, Snaitech and Sisal completed the top five for March.

Italy’s online market produced a shock result in September 2017, as SKS365 leapfrogged bet365 to the number one spot after a change in regulation saw the authorisation and tracking of internet cafes connected to foreign-licensed gaming sites.

But bet365’s market leading position has been well and truly restored, with the Stoke-headquartered firm topping the rankings every month since October last year.

Fourth-placed Eurobet produced the strongest growth figures for March as revenue increased to 11.3%, up from 8.6% in February.

Italian punters spent approximately €51m on online bets last month, an increase of 82% on the same period last year.

The Italian market will be primed for even further growth in 2018 as regulators run through applications for online gaming licences following the 19 March deadline.