Bet365 joins forces with BOXXER in official betting partnership
Online gambling giant to live stream BOXXER bouts while its odds will be integrated into the boxing promoter’s digital channels
Bet365 has become the official betting partner of British boxing promotional company BOXXER after extending its partnership with Sky Sports Boxing.
As part of the deal, bet365 will become BOXXER’s official odds partner and be integrated across BOXXER’s social and digital content channels.
Meanwhile, bet365’s odds will be promoted on BOXXER’s platforms in the build-up to each fight night, with in-play optimisations exclusive to BOXXER.
BOXXER’s shows will also be live-streamed on bet365 platforms in select international territories. The two companies will jointly create digital content for in-depth analysis of the events and fighters.
“We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry,” said a bet365 spokesperson.
“We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with BOXXER.”
Bet365 branding will feature across the ring and arena on BOXXER events, starting with BOXXER’s first show on Sky Sports at Wembley Arena on 2 October, headlined by Chris Eubank Jr.
Ben Shalom, BOXXER founder and CEO, said: “We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world.
“We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events,” he added.