Bet365 named as official partner for upcoming Chris Eubank Jr. vs Liam Smith bout
Stoke-on-Trent-based operator secures branding and coverage ahead of the upcoming middleweight fight
Bet365 has announced that it will be the official betting partner for the upcoming middleweight clash between Chris Eubank Jr. and Liam Smith on 21 January.
The Stoke-on-Trent-based operator secured the partnership via its ongoing relationship with BOXXER.
The partnership will see bet365 branding appear prominently across all promotional activities, such as press conferences, open workouts and weigh-ins, and in the AO Arena on fight night.
Under the terms of the agreement, BOXXER will display bet365 odds on its social and digital channels and during the build-up to the fight.
There will also be a live stream of BOXXER’s shows for bet365’s international customers.
A spokesperson for bet365 said: “Live on Sky Sports and brought to you by our partners at BOXXER, we’re thrilled to be part of this huge night of British boxing.”
Bet365’s partnership with BOXXER started in October 2021 and has seen the operator become the official betting partner at fights such as Amir Khan versus Kell Brook, Chris Eubank Jr. versus Liam Williams and the UK’s first televised all-women’s professional event.