Bet365 strikes Racing Post mobile integration deal
Stoke-headquartered operator makes horseracing and greyhound markets available on Racing Post’s iOS mobile app
Bet365 has struck a new partnership with Racing Post which allows punters to bet on 365’s horseracing and greyhound markets without having to leave the Racing Post mobile app.
Bet365 users could already place bets via the Racing Post desktop site, but the new integration will see the same markets made available on the publisher’s iOS mobile app and mobile website.
Bet365’s Simon Betteley said: “Racing Post has long been the home of horseracing and greyhounds in the UK and Ireland and we are delighted to be an integral part of that.
“Partnering with Racing Post’s mobile products broadens the options for both bet365 and Racing Post customers.
“We know that our customers continue to use mobile more and more and the Racing Post app provides a superb experience for those wishing to bet on horseracing and greyhounds,” he added.
Racing Post already has similar partnerships with William Hill, Ladbrokes Coral and Paddy Power.
Racing Post CEO and editor-in-chief Alan Byrne said: “We have had a long and successful association with bet365 in print and online and have always enjoyed working with them.
“Our customers on desktop have been able to bet directly with bet365 for many years and we are delighted to be able to extend that option to our ever-growing mobile audience.”