Betfair NJ launches cash out slot
New product offers “phenomenal engagement” with 91% of players offered a cash out accepting the offer
Betfair has launched New Jersey’s first cash out slot in the form of the Colossus Fracpot.
The product enables players to cash out their position and bank profits in fractions after each reel resolves.
Betfair said the game delivers “phenomenal engagement” figures with 91% of players offered a cash out accepting the offer and 83% of those accepting cashing out 50% or more of their position.
Lorcan Kelly, director of Betfair Casino in NJ said: “We are excited to bring an innovative new slot product to the NJ Casino market with Colossus Fracpot. We feel the Cash Out feature is one that is easy for customers to pick-up and will appeal as a unique, never seen before, product offering in the US.”
When Colossus Fracpot was first introduced on Sky Vegas in 2015, it became Sky’s second biggest grossing game for that quarter.
Bernard Marantelli, CEO and founder of Colossus Bets added: “We are thrilled to be bringing Cash Out into the US and even more so with Betfair, a long-standing and successful partner in the UK and we now look forward to expanding that partnership across the Atlantic.
“We are also extremely excited to team up with [Betfair platform provider]GAN on the delivery of this innovation and we look forward to the next phase of our collaboration in the US and throughout Europe.”
The Betfair Casino is already one New Jersey’s largest sites accounting for around 40-45% of the Golden Nugget’s monthly reported revenues, which stood at $5.6m in June.