Betano expands FIFA partnership with Club World Cup sponsorship
Following successful World Cup sponsorship, Betano teams up with football’s world governing body to partner international club competition
Kaizen Gaming has followed up its World Cup partnership with FIFA in order to become a regional sponsor of the FIFA Club World Championship.
Via its Betano brand, Kaizen has expanded its commercial relationship with FIFA to become the officer South America and Europe partner for the competition.
The tournament, which will be played across Europe and South America, will play host to regional champions from across five continents.
Present at the tournament, which kicked off on 4 February, are sides such as Real Madrid, Wydad Casablanca, Seattle Sounders, Al Hilal, Al Ahly and Auckland City.
Betano became the first FIFA World Cup sports betting partner for the Qatar World Cup in November and December.
Julio Iglesias Hernando, Betano chief commercial officer, said: “In 2022 we were honoured to partner with FIFA on a World Cup. After an historical FIFA World Cup Qatar 2022, we are thrilled to extend our collaboration as official supporters of the Club World Cup in South America and Europe.
“We at Betano love football, and partnering with FIFA brings us closer to the sport, and to millions of football fans around the world allowing us to offer them an engaging, superior quality and responsible sports betting experience.”