BetBright names Noel Hayes as new sportsbook director
Hayes was previously commercial director at Tote Ireland and head of sportsbook at Boylesports
Irish operator BetBright has named Tote Ireland’s former commercial director Noel Hayes as its new director of sportsbook, eGaming Review has learned.
Hayes officially joined BetBright in May after more than two years’ leading the commercial team at Tote Ireland and has assumed overall responsibility for BetBright’s core online sportsbook product. He reports directly to CEO Marcus Brennan.
He landed the new role after BetBright’s Cristiano Blanco switched from head of gaming and sportsbook to director of casino and gaming the previous month.
Prior to his tenure at the Ireland Racing subsidiary, Hayes was head of sportsbook at Dublin-based bookmaker Boylesports for more than two years and previously held roles in Paddy Power’s poker team over a period of five years.
Hayes joins BetBright as the operator continues its product overhaul which eGR revealed last month will be backed by the launch of a major new marketing campaign its marketing boss Brian Farrell said will “raise the voice” of the brand.
The Dedsert-owned operator will debut its biggest UK-facing campaign to-date in late August or early September, featuring the tagline ‘Get On’ which will be launched across all marketing channels including TV.