BetButler rapped for 'best odds' claim
ASA reprimands bookie for claiming to offer best odds despite better prices available elsewhere
UK-licensed bookmaker BetButler has been warned by the Advertising Standards Authority (ASA) after it was unable to substantiate claims that it offers customers the best odds on all bets.
A complaint was lodged with the ASA after a customer found better odds available elsewhere despite the BetButler website stating that it offered “the best available price in the market”.
According to the BetButler ‘How it Works’ page, the operator’s “patented technology compares odds with over 60 different bookmakers around the world” in order to ensure the customer receives the best price.
Yet when challenged by the ASA, BetButler was unable to provide documentary evidence to support its claim.
In addition, when performing its own online search, the ASA also found better odds available at other online bookmaker websites and therefore ruled that BetButler had breached the code in relation to misleading advertising and upheld the complaint.
“Because we had seen no documentary evidence to demonstrate that Bet Butler offered the best price, we concluded the claim that the advertiser offered the best price had not been substantiated,” the ASA response read.
The ASA warned the operator to remove the literature in its present form and was warned it must hold documentary evidence in order to support any such claims in the future.