BetCity becomes the first official betting partner of the International Hockey Federation
As a result of the three-year partnership, BetCity will be associated with the Women’s Hockey World Cup this year
The Netherlands-based sports betting operator BetCity will start having its brand visible at Pro League matches as soon as this weekend.
This partnership will see BetCity become the first official betting sponsor of the International Hockey Federation.
As well as being front and centre at the upcoming Women’s World Cup, BetCity will be associated with the FIH Pro League in the Netherlands for the next three seasons, taking it up until the end of the 2025 season.
This partnership was brought about by Sportradar, who is the data partner of the FIH.
Thierry Weil, CEO of FIH, commented: “It was essential for us to work with a reliable party within the betting domain. Based on the discussions we have had with BetCity, we are convinced that we have found the right partner!”
Melvin Bostelaar, CEO of BetCity, added: ”The Netherlands has been one of the world’s top hockey players for years. As a 100% Dutch company, we are proud to become a partner of the FIH and thus to be visible at competitions in the Pro League and the Women’s Hockey World Cup!”