BetCity inks new shirt sponsorship deal with FC Eindhoven
The deal, which will launch in the 2022-23 season, will see BetCity appear on both shirts and around the ground
Dutch second division side FC Eindhoven has signed a new three-year sponsorship deal with sports betting operator BetCity.
After just missing out on automatic promotion to Eredivisie from the Eerste Divisie, FC Eindhoven has signed BetCity as its new top of the back of shirt sponsor for the next three seasons.
BetCity’s logo and branding will also appear around the home ground of FC Eindhoven, the Jan Louwers Stadium. There are also special events in the works for next season for adult supporters and business club members in association with BetCity.
Günther Peeters, general manager of FC Eindhoven, said: “With BetCity, we welcome a reliable, Dutch betting party. This new partner at the top of our sponsorship pyramid gives us the confidence to further develop the club in the coming years.”
Melvin Bostelaar, CEO of BetCity, added: “In the discussions with the club, it has become clear to us that the club works with a clear vision on both the sporting and commercial level.
“’It is great to see that FCE is reaping the benefits of this and we are proud to be able to contribute to the ambitions in the coming seasons!”
This deal comes hot on the heels of another sponsorship deal for BetCity, as the sports betting firm recently became the first official sponsor for the International Hockey Federation.