Betcris signs a new partnership with Liga MX side FC Juárez
Agreement will see the Costa Rica-based operator become front-of-shirt sponsor of Mexican outfit
Betcris has added to its growing list of Mexican market sponsorship deals with the addition of Liga MX side FC Juárez.
This four-year deal will see the operator appear on the front of Juárez’s shirts from next season.
Betcris was founded in Ciudad Juárez, where the club is based, with the operator planning to tap into this local connection as part of its sponsorship activation.
Betcris is already the official bookmaker partner of the Mexican national team, Club Pachuca and Atlante FC.
The sports betting company also has partnerships with the MLB, NFL and the Ecuador national team
Betcris offer its services across 15 countries on three different continents as well as face-to-face services in Latam.
A Betcris spokesperson said: “Betcris welcomes FC Juárez to its family and it looks forward to continuing to grow together and achieving their goals both in sports and business.”
“Betcris is proud of its multiple sponsorships in the region. They are considered an integral part of the operator’s commitment to promote a unified sports gaming industry throughout Latin America,” the spokesperson concluded.