BETER Live appoints industry veteran as chief product officer

BETER Live has appointed Edvardas Sadovskis as its new chief product officer.

Sadovskis will be responsible for the firm’s product roadmap as well as managing different product teams.

He joins the provider after a decade with Lithuania-based software technology company BetGames, where he started as a studio coordinator in October 2012.

Sadovskis held a number of roles at the firm, culminating in his final position as head of product for BetGames and ShowGames.

Anna Vikmane, director at BETER Live, said: “I am delighted to welcome Edvardas to the team and for him to take charge of our product teams and roadmaps. Given his extensive knowledge and passion for sports and games of chance, Edvardas is an ideal fit not only for live casino business unit but also for the whole BETER company. I have no doubt that his expertise will lead to the development of exciting new products in the near future.

“BETER Live is riding an incredible growth trajectory, and with Edvardas onboard as CPO we will continue to go from strength to strength when it comes to the quality of the product that we provide to our partners and, most importantly, to their players,” she added.

On his new role, Sadovskis commented: “I’m excited to collaborate with the amazing team of professionals at BETER Live and utilise my skills and experience to contribute towards the company’s success. I recognise the value of teamwork; therefore, I plan to work closely with the tech, product and commercial teams to further develop the company’s offering and the live casino sector in general.

“I am committed to delivering up-to-date products for our partners by ensuring their live content needs and requirements are met as we work together to drive success. This includes expanding the games and features in the BETER Live portfolio and pushing boundaries to bring new innovations to the market, ensuring that we stay ahead of the competition.”