Betfair Exchange secures partnership with Spotlight Sports Group
Exchange operator combines with Racing Post to produce video content during Cheltenham Festival and other major race events
Betfair has sealed a new horseracing content partnership with Spotlight Sports Group, the umbrella brand that houses the Racing Post and Free Super Tips.
The agreement comes ahead of the Cheltenham Festival next week and will see the pair link up to launch a new show called Racing Post Live.
The programme will cover the biggest horseracing festivals throughout the year and combine Spotlight and Betfair’s resident experts and special guests to offer real-time insight and betting tips.
The show will cover more than 42 live racedays throughout the year and will start at Cheltenham.
Gethin Evans, Spotlight’s digital marketing director, said: “We are very excited to work on this innovative video proposition in partnership with the marketing team at Betfair.
“It’s a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform, and for the sport of horseracing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels.
“We have a great mix of in-house talent and external guests to provide live insight at major racedays and have some fun at the same time.”
Harry Phillips, Betfair head of UK and Ireland brand marketing, added: “The opportunity to partner on a pioneering live show across the biggest horseracing festivals is something that will help build awareness and education of the Betfair Exchange product.”