Betfair inks Juventus betting partnership
Exchange operator given brand visibility inside Italian club’s home Allianz Stadium and access to players for promotions
Betfair has signed a new multi-year deal to become the official gaming and betting partner of Juventus.
The deal, starting with the upcoming season, will see Betfair given branding and visibility inside the Allianz Stadium and Juventus Training Center, access to the Juventus players for marketing and communication activities and use of the official Juventus logo.
Betfair also said it will be developing promotional content and marketing activities for Juventus fans, both online and on-field, including exclusive video content and prize giveaways that will give fans the opportunity to win matchday experiences.
We're thrilled to announce we've teamed up with Serie A champions Juventus as the official betting partner. https://t.co/Uxh2B4ciDQ pic.twitter.com/x435r3VIlE
— Betfair (@Betfair) July 5, 2017
Claudio Di Zanni, Betfair Italy country director said: “We are very proud to announce this partnership with Juventus, which has the values and characteristics we think are important to winning in sports as well as our business, such as prestige, leadership and ambition. We believe that this partnership can create great opportunities for our customers and for all football fans.”
Betfair, the first company to launch an exchange in Italy, has similar betting partnerships in place with Arsenal and Barcelona.
“This partnership with Betfair fits perfectly with the club’s ambitions of global growth and confirms Juventus’ appeal to industry-leading brands around the world,” said Juventus co-chief revenue officer Giorgio Ricci.