Betfair International signs icon Ronaldo Nazário as brand ambassador
The Brazilian football legend joins fellow countryman Rivaldo as part of the Flutter-owned brand’s team of ambassadors
Betfair International have announced Brazilian national team hero Ronaldo Nazário de Lima (Ronaldo) as a brand ambassador on the eve of the 20th anniversary of Brazil’s last World Cup win in Japan/South Korea.
In celebration of this new partnership, Betfair launched a video on its social media platforms that showed Ronaldo’s greatest achievements from his playing career.
Kimberley Daly, MD for Betfair International, said: “We’re very excited to have the legendary Ronaldo join our stable of ambassadors, joining forces with his World Cup-winning compatriot Rivaldo Vitor Borba Ferreria (Rivaldo).
“With such high-calibre ambassadors, Betfair gets closer to Brazilian sports fans and bettors, and we are keen to deliver the most premium experiences a betting company can offer.”
Ronaldo commented: “Joining the Betfair team of ambassadors is an honour; I will wear, once again, the same shirt as Rivaldo, something we did 20 years ago and makes us very proud to this day.
“I have no doubt that this partnership with Betfair will bring many amazing experiences to football fans. In a year of World Cup, fans can expect a lot of news from Betfair and Ronaldo together, every result is possible.”
Betfair is also the official sponsor of the Conmebol Libertadores and Sudamericana, as well as the naming rights of the Campeonato Carioca in the 2022 season.
The firm has also signed a sponsorship deal with Palmeiras and a master sponsorship deal with its women’s football team for the next two years.