Betfair joins racing rewards scheme
Sportsbook punters given chance to earn discount on racing ticket through Rewards4Racing scheme
The Betfair Sportsbook has joined a new rewards programme that will offer punters discounts to racing meetings by placing bets online.
Betfair becomes the fourth operator to join the Rewards4Racing scheme, along with bet365, Betfred and Coral.
Betfair’s brand director Stephen Mault said the deal would help Betfair increase the reach of its flagship sponsorships in the racing calendar.
“It will also offer racing fans greater opportunities to attend race meetings more frequently, underlining our long-term commitment to British Racing,” Mault added.
Rewards4Racing currently boasts 1.2 million customers who staked more than £1bn in 2017.
Members went on to purchase more than 170,000 tickets to the races when redeeming their points, generating more than £6m for racecourse partners.
Rewards4Racing co-founder and director, Tom Cowgill added: “Betfair has an ever-increasing portfolio of high-profile sponsorships within British racing and I’m certain that their participation on the programme will prove to be a great addition for our members.”