Betfair signs front-of-shirt sponsorship with Brazil’s Cruzeiro
Promoted side inks initial two-year deal with logo revealed on pitch by Brazil legend Ronaldo
Cruzeiro has revealed Betfair as its new front-of-shirt sponsor on an initial two-year deal.
The multi-faceted deal sees Betfair provide main sponsorship for the men’s and women’s teams as well as presence on digital platforms.
The agreement also includes space for Betfair branding across training kits, hoardings and backdrops with the addition of exclusive brand activation opportunities.
Cruzeiro have 10 million fans worldwide and engagement will include raffles, prizes for VIP tickets and official products, as well as exclusive promotions and unique experiences.
Kimberley Daly, managing director of Betfair International, said: “We are very excited about this partnership, as we will have the opportunity to support Cruzeiro in a special and important moment in its history.
“This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans.”
Gabriel Lima, CEO of Cruzeiro, added: “The club is going through a very special moment. With serious and professional work, we are recovering the fans’ trust, which is fundamental for us. Closing with Betfair, one of the giants in its segment, is an important step on Cruzeiro’s way back to its well-deserved prominent position in Brazilian football.”