Betfair integrates Colossus Bets platform

Betfair has become the second operator to integrate Colossus Bets’ flagship pools betting platform after launching its new Betfair Pools product.

The Colossus platform has been integrated within a new ‘Pools Betting’ tab, added to the homepage of both the Betfair sportsbook and exchange sites, enabling Betfair customers to enter World Cup pools markets throughout the tournament.

As well as the flagship £10m Colossus pool, various other pools with prizes ranging from £30,000 to £2m are being ran each day, with Colossus having pledged around £100m in prize money for the tournament.

“We are delighted to offer Betfair customers a new way of betting on football, with the chance to win huge sums from small stakes – Pools is a great addition to our football offering,” Bart Barden, commercial director at Betfair, said.

Last month eGaming Review revealed that Colossus Bets had sealed a number of B2B contracts ahead of this summer’s tournament, with egaming platform supplier bit8 the first to confirm a deal.

Ladbrokes-owned exchange operator Betdaq became the first B2C customer to go live with the Colossus Bets product earlier this month, hosting it under its own tab on the Betdaq website, and eGR understands more operators are scheduled to go live imminently.