Betfair strikes Odobo content deal
Betfair follows bet365 to become the second operator to partner with the game development program
Game development program Odobo has struck a deal with Betfair to supply the operator with its full portfolio of HTML5 games via the Odobo Marketplace.
The agreement allows Betfair to access 23 games initially with an additional 60 games to be made available before the end of the year.
The Malta-licensed company is now the second major operator to partner with Odobo following its deal with bet365 and is expected to launch the first games in the coming weeks.
“We are delighted to have Betfair adopting our unique model – one that supports key stakeholders in the industry from game concept through to end user,” Julian Jarvis, chief business affairs officer at Odobo, said.
“This deal also represents a significant increase in the distribution opportunity we offer our approved developers.”
Odobo operates as an intermediary between developers and operators with its Odobo Marketplace acting as a B2B ‘app store’, where gaming operators can browse, license, configure and install new games content produced by participating developers.