Betfred adds four years to exclusive Playtech partnership
London-listed supplier will provide casino, bingo and poker services to Betfred until 2024
Playtech has extended its multi-vertical partnership with Betfred through to 2024.
The pair partnered up more than a decade ago and this new four-year deal will see the London-listed supplier continue to provide casino, bingo and poker services to the Warrington-headquartered bookmaker.
One of the key facets of the deal is the extension of Betfred’s dedicated live casino space, which was unveiled in 2018 at Playtech’s flagship facility in Riga, Latvia.
Playtech COO Shimon Akad said: “We are delighted that Betfred has chosen to commit to an exclusive agreement across four key verticals.
“We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology.”
Betfred MD Rakesh Chablani added: “Having had a strong and successful partnership with Playtech for over 10 years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business.”