Betfred extends Super League Europe sponsorship

Betfred and Super League Europe have extended their partnership for two more years to the end of the 2023 season.

The extension of a deal first signed in 2017 will take the overall partnership to seven years, equalling the longest title partnership in Super League history.

As part of the new sponsorship, Super League and Betfred will support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.

“It’s great to be extending our successful partnership with Betfred,” said Super League CCO Rhodri Jones.

“During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support.

“We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic,” he added.

Last year’s Super League Grand Final was played in an empty stadium due to Covid-19 prevention measures as St Helen sealed victory for the second season in a row.

Betfred CEO Done added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is, I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred.

“It is also why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”