Betfred seals UK-first DWG supply deal

Betfred has inked an integration deal with US games provider Design Works Gaming (DWG), marking the latter’s first direct foray into the UK market.

Betfred customers will be afforded access to 20 of DWG’s titles, with 12 of those exclusively on Betfred’s recently relaunched Vegas tab and the remaining eight on Betfred Games.

The titles will feature a mixture of video slots, stepper slots, scratchcards and non-reel spinning games.

DWG UK CEO Andy Harris said the agreement was “very exciting” and it represented acknowledgement of the Arizona-based firm’s previous work.

Harris added: “Our portfolio has already proven itself commercially in both land-based and social casinos, so we are able to provide the very best content to our partners. We look forward to an enjoyable and lengthy partnership with Betfred as a result.”

Betfred’s head of egaming Andy Horne noted the initial supply of 20 titles was merely the start of what he hopes to be a fruitful partnership.

Horne said: “DWG has a portfolio of content that has already been rigorously tested and enjoyed by millions of players. It also has a rich Las Vegas heritage, so the fit of the games for our new Vegas site couldn’t be better.

“We have plans to significantly scale up the number of DWG games in the coming months, so this marks the start of an exciting journey for both of us and we are delighted to be able to share these games with our customers,” he concluded.