Betfred targets Virginia with Loudoun United sports betting partnership
Sportsbook operator expands to eighth US state with launch mooted for early 2023
Betfred USA has agreed a multi-year partnership with USL Championship side Loudoun United FC to become the team’s official sports betting partner.
The partnership will see the Betfred Sportsbook become the back-of-jersey sponsor for the team’s home and away kits beginning with the 2023 USL Championship season.
Additional brand integrations will be added nearer to the commencement of the next season.
Started in 2011, the USL effectively functions as a Division II league of the higher profile Major League Soccer league, equivalent in status to the English Premier League.
In tandem with the partnership, Betfred have confirmed plans to launch a mobile sportsbook offering in the Old Dominion State, potentially by early 2023.
Betfred USA currently operates in eight states including Virginia, with upcoming launches in Ohio and Nevada pending regulatory approval.
The firm also has existing licenses in Iowa, Pennsylvania, Colorado, Louisiana, Arizona, Washington and the newly launched sports betting market of Maryland.
Betfred was represented in the partnership negotiations by SCCG Management.
Betfred USA Sports COO Bryan Bennett welcomed the new partnership and the impending Virginia launch.
“Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United,” Bennett said.
“The club has built a solid foundation over the last four years, and we look forward to a long partnership to build the Loudoun United fanbase and Betfred Sportsbook in Virginia over the coming years,” he added.