Betfred to open second US sportsbook after securing Denver Broncos partnership
US subsidiary partners up with Colorado’s Saratoga Casino in Black Hawk for June 17 opening
Betfred has sealed the launch of its second US sportsbook after partnering up with Saratoga Casino in Black Hawk, Colorado.
The Manchester-based bookmaker’s US subsidiary has also wrapped up a multi-year sponsorship agreement to become the official partner of NFL franchise the Denver Broncos.
The agreement includes plans for a sports betting lounge outside the team’s Empower Field at Mile High stadium, where fans can visit pregame to place bets.
The Betfred digital app will also be made available, while fans can view live odds across other marketing channels in digital, print, radio and TV.
“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk,” said Betfred USA COO Bryan Bennett.
“We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports.
“We look forward to launching our online platform right before football season,” he added.
The Betfred sportsbook will open on June 17 to coincide with the reopening of Saratoga Casino Black Hawk after a three-month hiatus due to Covid-19.
Broncos CCO Mac Freeman said: “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High.
“Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”