Betgenius inks in-play esports deal with Unikrn
Operator to offer markets on thousands of live events across all major tournaments
BetGenius has signed a new deal to provide its in-play esports betting product to US-based operator Unikrn.
Betgenius will provide fully automated prices for thousands of live events, including all major League of Legends, DotA 2, CS:GO, Call of Duty and Overwatch tournaments.
“We are delighted to be partnering with Unikrn, the most renowned and innovative operator in esports, to facilitate its state-of-the-art live betting experiences and help grow the regulated market,” said Jack Davison, MD of Betgenius.
Esports betting generated around $600m in revenues in 2016, according to Eilers & Krejcik Gaming.
Rahul Sood, CEO of Unikrn, said: “There is no doubt that legal, regulated wagering is a blossoming frontier in esports and we are proud to offer our customers with not only the most engaging product on the market but also the most secure.
“This could only be achieved by partnering with a leading supplier with the utmost integrity. Betgenius was the clear choice.”
Unikrn holds real money gaming licences in the UK and Australia and provides a freemium version of its esports sportsbook to customers around the world, including the US.