Betgenius signs banner deal with Paddy Power
Paddy Power Casino to display live dealer video content through advertising banners
Betgenius has agreed a deal to launch its Connextra video advertising product with Paddy Power.
Connextra video advertising banners, which allow operators to display live dealer video content on their sites to enhance online advertising campaigns, will be launched on Paddy Power Casino.
Paddy Power’s egaming affiliate manager Shane Murphy commented that the solution was in-keeping with the company’s current advertising strategy: “Paddy Power is well known for pushing the boundaries in marketing our product offering so this new technology fits extremely well with that goal. An innovative product such as our live dealer online casino requires an equally innovative marketing campaign and we believe this new medium meets with that requirement completely,” he said.
The deal follows last week’s announcement that Betgenius had been granted associate supplier membership of the European Lotteries and Toto Association, allowing the supplier to market their software and data products to leading European lotteries.