Bethard recruits outspoken responsible gaming expert

Bethard has announced that it will collaborate with Magnus Rydeving, a prominent Swedish expert on gambling addiction and responsible gambling.

Rydeving runs the Spelnykter.se website, where he regularly lectures and provides support on gambling addiction issues, as well as providing personal coaching a number of problem gamblers in Sweden.

Rydeving said: “Those who know me have hardly been able to avoid the fact that I am highly critical about how the majority of gaming companies handle gaming issues and gaming responsibilities.

“I have to admit that at first I was very hesitant to help Bethard when they reached out to me, But I quite quickly realised that the company was serious about becoming better and taking greater responsibility.”

Rydeving will work with Bethard on responsible gambling issues as an external expert, while continuing to work on the Spelnykter website and will be have full access to the company’s systems and relevant processes.

Rydeving added: “I see this as a great opportunity to change the system from the inside – and to be a part of working towards responsible gaming in a regulated gaming market.”

Bethard.com is based in Malta and is currently licensed in Malta, Denmark, the UK and has applied for a license in Sweden under the new regulatory regime.

Erik Skarp, founder and CEO of Bethard Group welcomed the chance to work with Rydeving on shaping Bethard’s responsible gambling policy, adding: “I am incredibly happy and proud that we will be working with Magnus, as he has enormous knowledge within what we consider to be a very important area,

“It was far from obvious that one of the gaming industry’s loudest critics would show such an open mind and agree to cooperate with us about the issue. However, now everything is in place and I look forward to, along with Magnus, making our vision to make Bethard one of the safest gaming alternatives on the market a reality.”