BetIt Group seals GIG platform switch
Thrills, Kaboo and SuperLenny brands to migrate to Gaming Innovation Group's iGaming Cloud in the autumn
BetIt Group is preparing to migrate its brands onto Gaming Innovation Group’s (GIG) iGaming Cloud (iGC) platform after the two firms this morning announced the completion of a deal.
The agreement, which is expected to see an annual contribution to the iGC platform of more than ?1m, will see BetIt’s SuperLenny.com, Kaboo.com and Thrills.com brands switch from current platform provider EveryMatrix to GIG by October.
BetIt today said the iGC platform’s “real-time data capabilities and engaging mechanisms” were a good fit for its trio of brands which differentiate themselves through modern interfaces and gamification techniques.
“The platform is built on modern technology and with innovation at its core which suits us perfect since we also believe in innovation and in pushing the limits of what is seen as a good casino and sportsbook experience,” Tomas Backman, BetIt Group CEO, said.
“We are certain that we, with the help of iGC, will be able to deliver an even better experience and product for our customers,” he added.
The deal marks iGC’s 17th and largest customer agreement to-date and, according to GIG CEO Robin Reed, underlines the company’s position as one of the industry’s leading platform suppliers to operators of all sizes.
“This agreement demonstrates that the iGC platform is attractive for existing egaming companies with substantial revenues and ongoing operations, as it is for best of breed start-ups in the industry,” Reed said.
Malta-licensed BetIt was founded in 2013 and is 15% owned by GVC Holdings, which has the option to acquire the remaining 85% between 1 July 2017 and 30 September 2017.