Betradar partners with Don Best for US sports
Odds monitoring agreement covers professional and college sports leagues.
Sports and betting data provider Betradar has signed an American odds monitoring agreement with Don Best Sports, covering ice hockey, baseball, basketball and American football fixtures in the US and Canada.
The agreement covers professional and college leagues, and comes three months after Betradar parent company Sportradar signed an exclusive distribution deal with the International Tennis Federation.
It is the first deal signed by the company since Sportradar received a 44m investment from private equity group EQT expansion capital.
Carsten Koerl, CEO of Sportradar, described Don Best as “The foremost authority in American sports odds services” and said: “It has been widely noted that the overall interest in traditional American sports has been steadily growing year on year allowing European bookmakers the opportunity to tap into revenue streams that are outside their local time zones.”
Don Best Sports president Benjie Cherniak (pictured) said: “Given Betradar’s vast distribution capabilities within the European sports market, the partnership will enable us to better meet the growing need for reliable and consistent information relevant to North American sporting events.
“This venture is part of Don Best’s continuing goal of expanding the geographic scope of our sports information service,” he added.