Betsafe named official gaming partner of Cage Warriors
Betsson Group brand strikes two-year deal with the mix martial arts promotion
Betsson Group’s Betsafe brand has partnered with the Cage Warriors to become the mixed martial arts promotion’s new official gaming partner as part of a two-year deal.
The agreement will see Betsafe obtain significant branding opportunities in the Cage Warriors cage, as well as creating engaging fan content with fighters and in-arena event activation initiatives.
Betsafe has also become the broadcast sponsor of both Cage Warriors and UFC events on BT Sport as part of a deal which lasts for the next 12 months.
Nicola Fitton, managing director of Betsafe, said: “We love MMA here at Betsafe, and working with Cage Warriors was a natural fit.
“Together with our broadcast sponsorship of Cage Warriors and UFC events, this partnership means Betsafe is the essential betting and gaming destination for MMA fans.”
The deals bolsters Betsafe’s ties with mixed martial arts after signing up a number of fighters including Emil Meek and Jack Hermansson as brand ambassadors.
Earlier this month, Betsafe signed a deal to become the official sponsor of Saturday’s heavyweight boxing clash between David Haye and Tony Bellew.