Betsson appoints Hearts & Science for European marketing push
Nordic operator hands European marketing portfolio to London-based Omnicom subsidiary after competitive pitching process
Betsson AB has appointed Omnicom subsidiary Hearts & Science as its new European media and marketing lead after a competitive pitching process.
Betsson becomes Hearts & Science’s first pan-European client and the Omnicom agency will manage global media strategy, programmatic and media buying for Betsson in a string of international markets.
Hearts & Science’s brief spans programmatic in nine countries, including Betsson’s biggest market of Sweden, as well as Denmark, Finland, Germany, Italy, the Netherlands, Norway, Peru and Spain.
It will also handle above-the-line media buying such as TV in Denmark, Italy, Norway and Spain. IPG Mediabrands will look after Betsson’s media buying in Sweden.
Omnicom already had a relationship with the operator in London because Rocket, which became part of Hearts & Science in January 2018, previously looked after its Betsafe sportsbook brand.
Frances Ralston-Good, chief executive of Hearts & Science UK CEO Frances Ralston-Good said the pitch win was “proof” that the agency’s “data-driven, technology-powered proposition” is working.
Founded in 2016, Hearts & Science has been recognised as one of the fastest growing UK marketing firms, handling the multi-million ad accounts’ of Audible Amazon, Qatar Airways and Toshiba.