Betsson bags Italian basketball sponsorship
StarCasinò brand to sponsor Florence-based Lega Basket Serie A tournament in February
Betsson Group’s Italian casino brand StarCasinò has agreed a deal to sponsor the 2019 Italian Basketball Cup.
StarCasinò was announced as the official gaming partner for the competition that will be held in Florence between the 14 and 17 February.
The partnership includes branding presence at all matches through LED sponsor boards, a logo imprinted on the basketball court and visibility on the Lega Basket Serie A’s digital channels.
StarCasinò marketing manager Pietro Lechiara said: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy.
“We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values,” he added.
The seven basketball matches will be broadcast live on Eurosport.
The Italian communications regulator confirmed last week that gambling sponsorships of Italian football clubs would be allowed until July after clarifying terms of the country’s impending ad ban.