Betsson clears final hurdle to acquire NetPlay
Operator moves to integrate UK brands through consolidation of firms’ London offices
Betsson cleared its final hurdle to acquire NetPlay TV yesterday after the £26.4m deal received approval from the UK High Court of Justice.
The court’s sanctioning of the deal was one of the final steps in the acquisition process and paves the way for Betsson to integrate NetPlay’s flagship Jackpot247, Supercasino and Vernons brands.
The offer is expected to become effective tomorrow (31 March) and see NetPlay removed from London Stock Exchange’s AIM market on 3 April.
NetPlay’s three flagship brands will be migrated onto the operator’s Techsson platform in 2019, while customer services, payment operations and CRM and VIP functions will all be centralised to Malta.
Main operations, however, will remain in London as part of a consolidation of the two firms’ offices.
“With the addition of NetPlay and the continued organic growth, the UK is on its way to becoming one of Betsson’s most important markets,” Betsson CEO Ulrik Bengtsson said.
“This acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies.”