Betsson integrates third-party gamification platform
Operator partners with CompetitionLabs to introduce tournaments and missions across its casino brands
Betsson has partnered with CompetitionLabs to develop real-time gamification features across its casino brands, including tournaments, missions, achievements and insights.
The Stockholm-listed operator has integrated the CompetitionLabs platform into its own, providing Betsson with real-time data on player activity.
MD for casino brands at Betsson, Joey Hurtado, said: “Starting with tournaments, we have seen immediate uplift in both customer engagement and GGR.
“The ability to leverage our whole portfolio of games and their data has enabled a new set of opportunities for innovation and differentiation,” he added.
Hurtado recently told EGR the firm was working on a tournament tool that had been released in a test environment to specific players in order to improve the overall user-experience.
He said: “Previously [our casino strategy] may have been more driven by marketing and different menus [but] we want the content to be a more dominant feature.”
Betsson’s core casino vertical grew 24% to £90m in Q4 2018, while sportsbook revenue was down 5% to £29m.