Betsson launches loyalty programme in Spain
Betsson.es users can collect points on both casino and sportsbook and exchange them for bonuses
Betsson’s Spanish brand has launched a new loyalty programme that enables users to accumulate points that can be exchanged for bonuses.
Betsson Points, which translates to ‘programa de puntos’ on its Betsson.es domain, can be collected via both its casino and sportsbook products.
Andrea Rossi, MD for Betsson Spain said: “Customer satisfaction is our main driver, and now, thanks to our fully customer centric loyalty programme, our players will receive Betsson Points every time they play at Betsson.es.”
A Betsson statement said the firm was working on further product enhancements to be launched in coming months.
This month the operator also launched its Odds Booster function via its sportsbook.
The feature was soft launched on its Swedish-facing sportsbook during the World Cup and subsequently rolled out to other markets.
Betsson’s Sweden-facing business this month signed on with new ad agency Garbergs to product the marketing campaign for its partnership with the Swedish Hockey League.