Betsson makes major live casino investment to “push growth even further”
New product offers 14 blackjack tables and an Immersive Lite roulette table to deliver “best in class” player experience
Betsson has announced the launch of its newest live casino product, developed in partnership with Evolution Gaming.
The offering follows a targeted investment and renewed focus into the vertical, which has resulted in 14 additional blackjack tables and a new Immersive Lite roulette table.
The operator will launch the product across its main casino brands in October alongside a promotional offer.
Betsson launches new live casino product in partnership with Evolution Gaming
“Confidence is high that the new improved look and increased capacity along with front end improvements and marketing will help deliver a “best in class” player experience and push growth even further,” a group statement said.
Director of gaming for Betsson, Andy Braithewaite, added: “We’re committed to expanding live casino as a product and to continue delivering the best customer experience in the industry, this is the latest in a number of improvements and innovations we’re proud to bring to our live casino players.”
In relevant news, the firm rolled out a major sportsbook update across its Betsson, Betsafe and Nordic Bet brands as the new Premier League season commenced.
