Betsson named as betting partner for Copa América Femenina
Stockholm-listed firm continues commitment to South American football by teaming up with this summer’s tournament
Betsson has announced it is to be the official sportsbook partner of this summer’s CONMEBOL Copa América Femenina.
The tournament, its ninth iteration, is taking place in Colombia between 8 and 30 July and features 10 teams including seven-time winners Brazil.
The tournament will take place across three venues: Armenia, Bucaramanga and Cali.
Betsson will benefit from branding across the three stadia including media backdrops, as well as access to official brand assets and footage for marketing.
The sports betting operator will also benefit from exposure on CONMEBOL’s internet and digital platforms.
Additionally, the Stockholm-listed operator will be the official line-ups programming sponsor.
The deal solidifies Betsson’s Latam portfolio having been the regional partner for the men’s tournament in 2021.
Group CEO Jesper Svensson said of the sponsorship: “The rationale behind sponsoring one of the biggest moments of the world’s sports calendar in 2022 is very simple – Betsson’s commitment to sport and its support for gender equality.
“Besides the exciting potential of further raising Betsson’s brand awareness in the region, we are extremely proud to be partnering with CONMEBOL as they are exceptionally committed to improving women’s football in South America,” he added.
Juan Emilio Roa, commercial and marketing director at CONMEBOL continued: “CONMEBOL values the support of Betsson for one of its most important tournaments, the CONMEBOL Copa América Femenina 2022.
“This partnership comes from a shared vision between CONMEBOL and this prestigious company of boosting women’s football across South America.”