Betsson overhauls Spanish website to improve mobile experience
Swedish operator has unveiled a “fluid, clean and more user-friendly” design for Betsson.es on desktop and mobile
Betsson has revamped the design of its Spanish website to improve user experience (UX) and ensure the product is “simple, fast and exciting” for all users.
The Swedish operator said the redesign of Betsson.es will give the brand a more attractive image in the Spanish market, with the UX improvements focused primarily on mobile devices.
Betsson.es on mobile
Betsson MD for Spain Andrea Rossi said: “The experience of the player when using our product is the key priority for us, and that is why we are delighted to be able to enhance and improve that experience for them.
“The new design of Betsson.es is fluid, clean and far more user-friendly now, offering limitless emotion and entertainment,” he added.
Betsson launched its flagship brand in Spain in February, supported by a full multi-channel advertising campaign that hit TV screens in April.
The operator has invested in a series of improvements since then, including the website redesign and a points-based loyalty programme that went live in September.
Betsson said earlier this year the Spanish market was a strategic priority after it cut marketing spend in the UK. The operator last week reported a 26% rise in revenues from Western Europe.