Betsson unveils mobile sportsbook revamp for new Premier League season
New product launched across all core B2C brands and offers improved UI and faster betting times
Betsson has launched a new mobile sportsbook across its Betsson, Betsafe and Nordicbet brands in time for the start of the Premier League season.
The product offers customers improved UI and faster betting times and was built on the operator’s proprietary OBG platform.
The firm said the product had already been well-received by customers, reporting an increase in session duration and return visits, as well as lower bounce rates.
Betsson’s updated mobile sportsbook
“The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade,” Betsson CEO Ulrik Bengtsson said.
“We expect to see full effect of the new mobile sportsbook in the fourth quarter,” he added.
Horseracing betting was added to Betsafe’s sports offering in June and will be rolled out across the other brands over the course of H2.
Reporting a 15% increase in sportsbook revenues for Q2, Bengtsson attributed the growth to strong product investment.