Better Collective teams up with Triggy to launch live-scores app
Affiliate’s marketing efforts and supplier’s live notifications combine to drive user engagement
Sports technology firm Triggy has partnered with Copenhagen-based affiliate Better Collective to launch a native live-scores app.
The standalone product provides scores updates and sports statistics, as well as user insights, in order to drive user engagement.
The deal means Better Collective will gain access to Triggy’s technology to provide its customers with richer data.
Both firms said that Triggy’s mix of notifications and alerts, along with content and marketing activities deployed by Better Collective, will better engage fans.
The launch of the app is one of a number of mobile products Triggy will supply to Better Collective on a wide array of markets.
Gavin Moore, senior director of group acquisition marketing at Better Collective, said: “We are pleased to partner with Triggy to add an additional layer, which will improve our mobile-based products offering.
“The agreement will give us access to their tech, and deliver real time, event-based, contextual data insights to our user base of sports fans”
Meanwhile, Martina Åkerlund, CEO of Triggy, commented: “We are truly excited to offer our native live score app together with Better Collective.
“Our innovative products, in combination with Better Collective’s media brand and marketing expertise, feels like the perfect match to drive engagement.”