Better Collective to provide sports betting content for Germany’s SPORT1
Partnership comes less than a week after inking content deal with Chicago Tribune
Global sports betting media group Better Collective has signed a long-term agreement with German multichannel sports platform SPORT1 to deliver content for its new online sports betting section.
The Copenhagen-headquartered affiliate will collaborate with SPORT1, and Magic Sports Media GmbH, as well as SPORT1 GmbH, a company of the Sport1 Medien Group, to deliver sports betting content to its circa nine million monthly users. The agreement includes delivery of content, data and statistics for a new sports betting section at SPORT1.de.
Better Collective will provide content to facilitate and empower online bettors and help sport fans navigate the sports betting market. The partnership will be co-branded with Better Collective brand Wettbasis.com. The partnership agreement with SPORT1 and Magic Sports Media will be operational from August 2022.
Jesper Søgaard, CEO and co-founder of Better Collective, commented: “SPORT1 is a popular sports platform in Germany and a well-known brand among most Germans. We look forward to getting started and I know that my colleagues at Wettbasis.com are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November.”
Dr Matthias Kirschenhofer, board member of Sport1 Medien AG and managing director of SPORT1 GmbH and Magic Sports Media GmbH, advised: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely new approach to sports betting collaboration! Together, we are tapping into a rapidly growing and economically interesting market. With our new offer and Better Collective’s innovative tools, we will provide sports betting fans with attractive content on our digital platform to increase their betting success rate.”
Earlier in the month, Better Collective announced a media partnership with the Chicago Tribune to bring sports betting content to the publication’s readership of over 18 million monthly visitors. The deal will partner the group’s sports betting content with the newspaper’s sports journalism.