Better Collective tops EGR Power Affiliates 2018 rankings

Bettingexpert-owner Better Collective has taken the top spot in EGR’s Power Affiliate rankings after seeing off competition from rivals Catena Media and XLMedia.

The Copenhagen-based affiliate took the title ahead of 24 egaming industry competitors following an annual revenue rise of 51% to €26.3m, driven by 12 months of strong organic growth and strategic acquisitions in seven different markets.

Malta-headquartered lead-generation firm Catena Media finished closely behind Better Collective in second place, while XLMedia rounded off the top three.

Among the new entries for 2018 were Traffic Lab, TradeSurge and Livescore.com.

The Power Affiliate rankings were reduced to 25 from 50 this year and the criteria was based on five different categories: commercial and business success, strong compliance processes, an appetite for M&A, product innovation, and operational growth.

An incredibly knowledgeable team of nine judges was assembled to compile the final standings, including affiliate managers, egaming consultants and digital marketing gurus.

To read the full rankings, please click here.