Better Collective tops EGR Power Affiliates rankings for third consecutive year
Danish affiliate firm run by Jesper Søgaard fights off stiff competition as Malta-based KaFe Rocks breaks into top five
Better Collective has topped EGR Marketing’s annual Power Affiliates rankings for the third consecutive year after beating off stiff competition from Malta-based duo Catena Media and Raketech.
The Copenhagen-headquartered giant took the title ahead of 24 egaming industry competitors after finishing first in all five of the marking criteria and receiving the highest score from our nine judges.
Better Collective also received a record-high score of 43 from a possible 45 from our esteemed judging panel for the commercial success category.
Catena Media retained second spot, finishing 59 points behind Better Collective, while Raketech kept its place on the podium after switching chief executives this year.
Perhaps the biggest story of this year’s rankings is the remarkable ascent of Malta-based affiliate KaFe Rocks, which rocketed 20 places to fifth position after finishing 25th as a new entry in 2019.
The affiliate firms were ranked on five different criteria: commercial and business success, strong compliance processes, an appetite for M&A, product innovation, and operational success.
An incredibly knowledgeable team of nine judges, four of which were new and welcome additions to the panel this year, was assembled to compile the final standings.
To read the full rankings, please click HERE (for EGR Marketing subscribers only).