Betting.com seals first media partnership with Denver Post Media

Betting.com, part of the Game Lounge Group, has announced its first US media partnership with Denver Post Media.

The deal will see a betting hub created on The Denver Post’s website. There, Betting.com will keep readers up to date with the latest betting odds and stories as well as providing an educational platform in order to inform readers about betting on all major sports leagues online, how to take advantage of picks from professional handicappers and how odds are compiled, as well as the legal aspects of online gambling in the state.

Betting.com has obtained licences for multiple states and has chosen Colorado for its media launch in the US.

“We look forward to working together with The Denver Post in Colorado as part of our launch in the US market. Our customers are always at the heart of what we do, and we want them to have the best possible tools and knowledge before they bet online.” said Betting.com CEO Martin Grozev.

“Our partnership with Betting.com will offer them a channel to provide thought leadership in the ever-evolving world of sports betting. We wanted to ensure that we had the right partner to engage and educate our readership as they seek out resources in this space. With Betting.com, we feel that’s exactly what we have,” said Denver Post Media director of digital advertising Sean Stead.

Game Lounge Group acquired Betting.com in 2020 as part of its diversification strategy and commitment to expanding into the US market and beyond.