BetVictor chalks-up snooker Welsh Open sponsorship deal

Operator agrees deal to sponsor ranking event for the fourth consecutive year

BetVictor will be headline sponsor of snooker’s Welsh Open for a fourth consecutive year after agreeing terms with the sport’s governing body World Snooker.

The event, which runs from 15 -21 February, will be screened live by BBC Wales and beamed to an international audience including Germany and Asia, two markets where BetVictor has a strong presence.

“Snooker’s TV exposure is a terrific vehicle for BetVictor as a global brand and it is a week that we all look forward to,” Charlie McCann, BetVictor head of communications, said.

As well as being title sponsor, the BetVictor logo will also appear on the waistcoats of the 128 players set to compete at Cardiff’s Motorpoint Arena.

BetVictor first sponsored the event in 2013 when it was held at the smaller Newport Centre – the tournament had previously been sponsored by totesport.com and 888.

“Snooker’s global television footprint has grown dramatically in recent years so this event will provide BetVictor with exposure to many millions of fans worldwide,” Barry Hearn, World Snooker chairman, said.

BetVictor recently launched a new television advertising campaign to promote its “simple and straightforward” betting experience, as it looked to move away from its previous irreverent marketing strategy.